Hive Media, a branded social game company, has signed with Discovery Communications to develop and produce a social game based on Discovery Channel’s Deadliest Catch. The game is scheduled to be released in November on the Facebook platform.
“Deadliest Catch has always been one of our favorite Discovery Channel shows,” said Brian Laing, CEO, Hive Media. “The perils of the Bering Sea and the camaraderie shared by the ship captains and crews makes a great platform for building a social game.”
Using its collaborative content delivery platform, Hive Media’s Deadliest Catch game will allow players to experience the excitement and high-stakes of crab fishermen. Players will act as captains of their own crab boats and navigate the Bering Sea to cast and harvest pots while balancing dangers against profits as they work their way to the top of the crab count leader board.
“Integrating the series into a branded social game is a great way to give Deadliest Catch fans an ongoing interactive experience,” said Elizabeth Bakacs, Vice President of Licensing for Discovery Channel. “We look forward to working with Hive Media to bring the real-world adventures of Deadliest Catch to social gaming.”
The Facebook game will follow the launch of the Deadliest Catch console game this Fall. It will complete a three part interactive gaming experience for Deadliest Catch fans, also including a mobile game.