It includes both planning and buying duties on its movies, theme parks, consumer products and Disney Channel. The account has been held by Publicis Groupe’s Starcom since 2001.
Several agencies received a request for proposals this week, a Disney spokesman told AdAge. Disney spent more than $2 billion in U.S. ad spending last year, with $399 million on measured media for Walt Disney Pictures; $124 million on its parks and resorts; $48 million on Miramax movies and $176 million on its video division, which includes Disney, Pixar and Miramax, according to Kantar Media and AdAge.
