Disney launches media review


It includes both planning and buying duties on its movies, theme parks, consumer products and Disney Channel. The account has been held by Publicis Groupe’s Starcom since 2001.

Several agencies received a request for proposals this week, a Disney spokesman told AdAge. Disney spent more than $2 billion in U.S. ad spending last year, with $399 million on measured media for Walt Disney Pictures; $124 million on its parks and resorts; $48 million on Miramax movies and $176 million on its video division, which includes Disney, Pixar and Miramax, according to Kantar Media and AdAge.