As the world adapts to life in the new normal, it’s time to go back to the future.
Before the COVID-19 pandemic crisis brought the world to a standstill and before the Black Lives Matter movement swept across the United States in 2020, dentsu began charting the long-term consumer trends that would shape the next decade out to 2030.
“Little did we know that this analysis would be challenged so quickly,” the global advertising and marketing agency giant concludes. “Now, as brands assess the impact of a seismic year and look to chart a new path to recovery, these trends provide them with a roadmap for the next decade.”
