Does Broadcast Radio Programming Reflect Today’s USA?


According to Jacobs Media President Fred Jacobs, radio has a “youth problem.”

While Jacobs is likely not alone in making this proclamation, he’s been quite vociferous in exposing the industry’s weaknesses — despite its continued reach story that can’t quite overcome the digital media juggernaut and marketer prejudice.

On Wednesday (12/30), he took another close look at the “Kids in America,” to reference a big hot hit from this week in 1981. It appears the radio industry is too focused on music from 1981 and the listeners who remember them as hot hits, rather than as classic tracks to enjoy alongside today’s “best music.”

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