Dollar Magnetization In Audio’s Hot Spot: Podcasts


From iHeartMedia to Audacy Corp., the story to Wall Street of late is that the radio broadcasting industry’s biggest players are not “radio companies” but audio content creation and distribution experts. That’s thanks to the success of podcasting.

However, do large audiences translate to big ROI and a long tail of revenue generation? That’s the key theme of the two-day How to Make REAL MONEY Podcasting virtual conference, presented by Streamline Publishing’s Podcast Business Journal and Radio Ink, which kicked off Tuesday morning.

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