Oven Baked Sandwiches from Domino’s Pizza are preferred by consumers over industry leader Subway by a 2-to-1 margin, so says a new TV campaign from the company. Domino’s began touting the landslide taste-test victory nationwide in television, print and internet advertising yesterday. Television advertising, via Crispin Porter + Bogusky, will feature a series of vignettes with experts in their fields demonstrating just how big a 2-to-1 margin is.
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