Media General has named Don Pratt Vice President and General Manager of WCBD-TV, Media General’s NBC affiliate in Charleston, SC, effective 4/21. This appointment marks a return to the Charleston market for Pratt, who served as news director of WCSC-TV, the CBS affiliate in Charleston, from 2001-2005.
“We are delighted to attract such a talented broadcast leader to WCBD,” said Bob Peterson, vice president of broadcast markets for Media General. “Don understands the Charleston market from a news perspective and what drives its audience. We look forward to his leadership and the benefit of his years of experience leading successful stations and news operations.”
Since July 2012, Pratt has been vice president and general manager of KBOI-TV and KYUU-TV in Boise, Idaho, where he led the station to its highest average local news ratings in five years. Prior to that, Mr. Pratt served for six years as news director of KATU-TV in Portland, Oregon. In his 24 years in the broadcast industry, he has served at several stations, including WHDH-TV in Boston, WCSC-TV in Charleston, and KGO-TV in San Francisco.