Prospecting: ‘You’re Not Doing It Right’


Don The Idea Guy Snyder is the first president of the International Idea Trade Association and is the author of the book “100-What’s of Creativity.” Since July 2015, he’s served as the Marketing Idea Guy for Midwest Retail Services. With nearly three decades of experience in brand marketing and promotions, Don possesses “creative powers beyond those of mere mortals.”

dtig-medalIn this Sales & Marketing piece for the RBR + TVBR Information Bureau, Don delves into the topic of prospecting. Without even asking about how your stations’ sales team goes about it, he has one thing to say:

“You’re Not Doing It Right.”

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