The seller was WPP.
It was a stock deal, with 1,526,790 restricted shares going to the seller, a value of about $128,000,000. It was based on the 11/28/14 closing price of the stock.
Additionally, WPP acquired $56,000,000 in common stock in Rentrak, giving it a 16.7% stake in the company.
Rentrak stated, “The transaction includes Kantar Media’s customer contracts and customer relationships involved in U.S. television measurement, creating the benefits of clarity and simplicity for clients in the U.S. TV ratings marketplace with a single massive and passive TV measurement service.”