A maker of a software platform for digital media measurement, data and analytics has announced the appointment of a new Chief Strategy Officer.
In his new role at DoubleVerify, Doug Campbell will be responsible for global strategy and corporate development.
“I’m excited to add Doug to our outstanding senior leadership team,” said DoubleVerify CEO Mark Zagorski. “From Magnite to Nielsen, he has demonstrated a track record of success and achievement, and brings exceptional experience and knowledge to the Chief Strategy Officer role. I look forward to Doug’s leadership as we continue to build momentum, expand globally and deliver on our mission to build a stronger, safer and more secure digital advertising ecosystem.”
Campbell has more than two decades of experience successfully growing public and private companies in the arenas of advertising technology, connected TV (CTV) and over-the-top (OTT) video, digital measurement, data analytics, and software-as-a-service (SaaS).
Prior to joining DV, he was Chief Strategy Officer at Telaria, where he oversaw the successful merger with Rubicon Project and the acquisition of SpotX to form Magnite – a global, independent sell-side platform.
Previously, Campbell was Chief Operating Officer at eXelate, where he led the sale of the company to Nielsen and went on to serve as Nielsen’s Senior Vice President of Global Strategy and Corporate Development.