Dove and the ABC hit show gave one “real woman” the opportunity to get a taste of what celebrities experience on the weekly series. Kristi Herman was selected from the nearly 1,500 women who entered the Dove Close-Up Challenge. She received a week of professional dance training and got her skin ready for the spotlight with Dove VisibleCare Body Wash. She’ll have the ultimate spotlight moment when she shows off her new moves – and new skin — in a Dove-sponsored spot airing in a commercial pod during the season finale of “Dancing with the Stars” 5/23 (8:00 p.m. ET) on ABC.
Herman, from Jersey City, NJ, received an all-expense paid trip to LA to prepare for her big moment in the spotlight. Dancing with the Stars Season 10 professional dancer Damian Whitewood spent five days training her and teaching her the Cha cha cha they’ll perform together. Her week of preparation also included a photo shoot, wardrobe fittings and spa treatments.
RBR-TVBR observation: While this level of integration goes well beyond the regular :30 spot and while hyped on the show, we were surprised to see no mention or link to it on the Dancing with the Stars website or media player.