DR Agency Signs Up For Nielsen Data


A data driven, direct response agency with headquarters in Sheldon, Conn., and offices in Chicago has signed a multi-year agreement to become a new client of Nielsen’s National and Local TV measurement services in all markets.

Barrington Media Group signed the deal on Tuesday. It offers advertising services to clients in the insurance, healthcare, consumer products, and business services verticals.

David Hohman, Managing Director of Nielsen Media Demand Side at Nielsen, commented, “We are confident Nielsen’s measurement and planning capabilities will help support Barrington Media Group’s business objectives, furthering the company’s goals as a data and analytics agency that takes pride in campaign-driving insights.”