DraftKings is now the official odds supplier for iHeartMedia’s broadcast, digital, podcast and social platforms.
It’s thanks to a new agreement that allows DraftKings to co-create and distribute long-form content with iHeartMedia.
The agreement also means DraftKings will receive preferred access to iHeartMedia’s roster of on-air personalities.
Furthermore, DraftKings and iHeartMedia will collaborate around “a wide range of possible content development opportunities,” including the distribution of shows and segments across the company’s radio and digital properties and integrations within iHeartMedia’s live sports broadcasts.
DraftKings and iHeartMedia will also collaborate on a number of possible experiential opportunities for listeners and fans including providing cross platform interactive games.
“Customer engagement remains a primary focus for DraftKings, and this latest agreement with iHeartMedia amplifies our reach immensely to a dedicated audience that spans more than 160 markets across the country with the largest audio company in the U.S.,” said Matt Kalish, Co-founder and President of DraftKings North America. “Analytically tapping into iHeart’s coveted listenership while powering authentic betting content is a landmark moment for both organizations and precursor to new possibilities in media innovation.”