A Tech SVP Joins a Media Workflow Software Leader


A provider of media workflow software presently run by CEO Susie Hedrick is welcoming a SVP of Technology to the company.

He’ll oversee the production development team, platform operations, security and IT.

Now at vCreative is Drew Cain. He most recently held senior engineering roles and oversaw mission critical cloud infrastructure projects at Simpli.fi, helping to design, code and deploy products designed to optimize workflow. There, Cain also aided in the development and manufacture of omnichannel programmatic advertising products across various multimedia categories.

“vCreative is on a tremendous growth trajectory, adding new services and more value for our customers at a rapid pace,” Hedrick said. “Drew is a proven technology leader who has demonstrated how important the overlap of technology and business enablement can be. It’s his blend of digital experience, vision, innovation, and trusted leadership that made him the perfect candidate for the role.”

Cain added that he’s thrilled to join vCreative during an “exciting period of growth and change in the industry.” He adds, “As advertising spend continues to transition from linear to digital, we will work together to accelerate the delivery of new products, features, and integrations with a focus on enabling the ongoing future success of our customers. vCreative has a fantastic reputation as a trusted partner to the media industry and I look forward to being part of such an incredible team.”