An Interactive Virtual Affair, To Envision ‘The Future of Storytelling’


“If you are in broadcast, streaming, or media today, you are a storyteller, and you know how quickly the industry is changing,” says Steve Petilli, CEO of Southern California-based media technology company Bitcentral.

That’s why a virtual conference the company is staging Tuesday (3/1) through March 2 is designed to provide a strong opportunity for attendees to learn, interact and meet as together with one unified mission — to define “the future of storytelling.”

Known for its media workflows for broadcast and digital video, Bitcentral is hosting DRIVE 2022.

It’s a free affair, and will include several client spotlights, “sharing stories from the heart of operations across the broadcast spectrum.” Specifically, DRIVE 2022 will explore the future of broadcasting and media, from syndication, FAST channels, monetization, and new OTT experiences, to cloud playout and master control.

Who’s on the bill? Sonny Cavazos, EVP/Director of Technology of Los Angeles-headquartered Entravision Communications will discuss the challenges, and advantages, in centralizing a master control operation.

Then there is Bonneville International Corporation’s Ryan Wood. he’s the Director of Television Engineering at its KSL-5 in Salt Lake City, and Wood will discuss how KSL-TV packages and monetizes its local sports/games and what it takes to achieve scale.

Lastly, Restflix founder and CEO Kevin Hillman will share more about his OTT experiences.

Other confirmed sessions include:

  • The Value of Syndicating Your Local News to News Aggregators
    Featuring Sinclair Broadcast Group SVP of Growth Networks & Content Scott Ehrlich
  • How to Distribute and Monetize Your Video in Today’s Connected World
    Featuring Evan Krauss, Global SVP of the Buyer Development Index Exchange
  • The Migration of Linear Playout to The Cloud
    Featuring Veset Chief Product Officer David Thompson

Attendees will also have the opportunity to interact with Bitcentral thought leaders by breaking off into different virtual rooms, each with their own product category, or attendees can connect and share stories with like-minded individuals in the Storyteller’s Lounge.