By Bill McAlister, President of Media Enterprises
Web, web, web. That is how our DRTV customers are placing their orders. Phones, tablets, laptops and desktops are the possible web portals. It used to be the backend was this sleepy backwater of live phone operators and the products were the only thing constantly changing. Today over half our orders come from the Internet and the format is in constant flux. It is not enough to just have the TV spot video running and an order screen on our inviting web pages. Our standard web pages come in a rainbow of looks, each customized to fit correctly the Apple iPhone, iPad, Samsung Galaxies and more. If not formatted properly it turns a beautiful money-making landing page into a jumbled non-productive mess.