In October 2014, the owner of two FM radio stations in Pittsburgh went on a shopping trip. After 30 years of happily serving this reimagined Rust Belt city, a quartet smack dab in the middle of America was snagged.
Today, Steel City Media is actively growing all six of its radio stations. How, in a world of corporate media and quarterly earnings reports watched by Wall Street, is this being done?
It’s all about relationships, says Gregg Frischling, the son of company founder Saul Frischling and the day-to-day VP for Steel City.