Fenway Sports Group (FSG), a sports and entertainment marketing firm, announced Dunkin’ Donuts has selected FSG as its sports marketing agency of record. FSG will help Dunkin’ Donuts shape its sports marketing strategy, develop programs that leverage Dunkin’s current broad-ranging portfolio of marketing assets, and maximize the value of its future sports, entertainment and event marketing partnerships.
FSG will also work with Dunkin’ Donuts’ national sponsorships team and field marketing managers to negotiate potential sports properties, agreements, and provide tactical support for its national sports marketing calendar programs.
Since its inception, FSG has created integrated sports marketing programs for clients such as Boston College, Major League Baseball Advanced Media, the Boston Red Sox and the PGA Tour’s Deutsche Bank Championship.
