Eddie “Piolin” Sotelo to SiriusXM


Sirius XMNow we know why rumor had it that Piolin was building new studios—they were for a new SiriusXM channel with his branding on it: Three weeks after severing ties with Univision Radio, Sotelo will launch a Spanish-language entertainment channel called “Piolín Radio” this fall. It will be anchored by a live four-hour morning show, “El Show de Piolin,” that Sotelo will air from LA.

Until three weeks ago, Sotelo hosted “Piolín por la Manana” radio show, which aired on Univision Radio’s KSCA-FM in Los Angeles and on about 50 stations across the country.

“I am honored SiriusXM believes in me.  As I tell my listeners, ‘We came to succeed.’ And now, as we step up to a new level, I will be doing that on the biggest radio platform possible,” said Sotelo.  “I can’t wait to fly free and for the first time be truly available coast-to-coast.  I am excited that my listeners will be able to tune in to Piolin Radio at home, in the car or anywhere mobile.  I am looking forward to reconnecting with my fans and reaching out to new listeners everywhere across the country.”

“Piolin’s fans nationwide are loyal and supportive, and we are thrilled to welcome Piolin back to radio,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “With our growing Latino audience and our national reach, SiriusXM’s ‘Piolin Radio’ will truly be coast to coast.  Piolin will draw subscribers and advertisers alike, and represents our commitment to bring the best and most comprehensive lineup of Spanish-language radio programming to a nation of listeners.”

Piolin Radio will join the SiriusXM lineup of 10 Spanish-language satellite channels offering a variety of commercial-free music, plus talk, entertainment, and sports, including play-by-play of Major League Baseball games.

RBR-TVBR observation: Which came first–the Tweety Bird or the egg? The LA Times reports within days of his show’s cancellation, Sotelo and his representatives began meeting behind the scenes with other radio companies, with at least two expressing interest in bringing Sotelo’s show to their airwaves. Did Univision fire him because it found out about the deal with SiriusXM (read: new studios we heard about) or because of the sexual harassment lawsuit his former producer Alberto ‘Beto’ Cortez just brought against him?