Earlier in the week, it was Little Rock.
Now, Central Florida is getting “a taste of the future” as eight Orlando TV stations have banded together to launch NEXTGEN TV in the home of Tomorrowland.
As of July 1, NEXTGEN TV enables TV stations to better personalize their broadcasts with information and interactive features, making the content more relevant and engaging for viewers.
The eight stations launching the digital TV broadcast technology are Fox Television owned-and-operated WRBW-65 and FOX affiliated WOFL-35; Cox Media Group’s ABC affiliated WFTV-9 and unaffiliated WRDQ-27; Graham Media Group’s CBS affiliated WKMG-6, Hearst Television’s NBC affiliated WESH-2; and The CW Network WKCF-18, and PBS Member station WUCF-24, owned by the University of Central Florida.
“Viewers in Orlando have a lot to be excited about, as NEXTGEN TV is going to change the way they experience live broadcast television, and it will only get better as more features are added down the road by their local stations,” said John Soapes, President/GM of WESH-TV. “NEXTGEN TV ensures the future of television, where content and the experience of watching culminates, leaving viewers informed, entertained, and inspired.”
Orlando, which is the nation’s 17th largest television market, joins Tampa, Tallahassee, and Pensacola, Fla., as locales where NEXTGEN TV service is already available.
— Adam Jacobson, in Boca Raton, Fla.