Embassy Suites Hotels is celebrating Leap Day by launching “366 Days of More,” a campaign to give consumers more value in unexpected ways throughout the next 366 days. The brand is expanding the “More” by honing in on moments throughout the year when it can give consumers more, whether they are guests, members of the brand’s social community or passers-by on the street.
Embassy Suites says Leap Day was a fitting time to kick off the first touchpoint of the campaign, the Embassy Suites 366 Days of More Sweepstakes.” The contest is also being announced on the syndicated daily entertainment magazine “Extra” by the spokesperson for More, a nameless character who pontificates about the More found at Embassy Suites in the brand’s advertising and social media efforts.
Consumers can enter the sweepstakes at Facebook for a chance to win one free night at any of brand’s 200+ hotels throughout the Americas, plus another night to gift to a friend through a Facebook app. There will be one winner each day between 2/29/12 and 2/28/13.
“Embassy Suites is the hotel where guests always ‘Get More,’” said John Lee, vice president, brand marketing for Embassy Suites Hotels – Hilton Worldwide. “We already give guests great value with every stay, and we are dedicated to showing consumers how they can ‘Get More’ with the brand in 2012, be it a free night’s stay via our sweepstakes or another ‘act of More’ during the year. We have some fun plans up our sleeve so watch for more to come.”
Throughout the next 366 days, the hotel chain will continue to find ways to delight consumers with “acts of More.” These will include tangible acts like free popcorn upgrades at movie theaters in select markets this summer, as well as tongue-in-cheek acts such as taking credit Leap Day, or more daylight hours on the Summer Solstice.
Embassy Suites spokesperson Lisa Harrison tells RBR-TVBR the TV spots will air in 20 top markets including:
– Los Angeles
– Washington D.C.
– San Francisco
– New York
– St. Louis
– San Diego
The TV spots will also be featured on the CNN Airport Network and in-flight through Delta Airlines and United Airlines in-flight entertainment advertising.
See the marketing integration on “Extra,” which aired 2/29, featuring an interview with the brand’s unnamed Spokesperson for More, seen in the brand’s TV spots: