Energizer consolidates with TBWA


Energizer has named TBWA Worldwide as its global agency network for the Energizer and Eveready brands. Energizer Household Products was previously served by two agencies: TBWAChiatDay in North America and DDB in other parts of the world.

“The appointment of TBWA Worldwide as our global agency network represents the next logical step in the evolution of our global brand positioning,” said Jeff Ziminski, Global Chief Marketing Officer, Energizer Household Products. “Through this appointment we are building a new, powerful agency team capable of reaching consumers in ground-breaking, creative ways to drive brand preference and purchase intent for the Energizer and Eveready brands globally. We sincerely appreciate the work that DDB has done on behalf of Energizer in the markets outside the US and thank them for all of their efforts.”

TBWAChiatDay Los Angeles will act as global lead creative and strategic agency. TBWAChiatDay has been working with Energizer in the US marketplace since 1989 and is the agency responsible for popularizing the Energizer Bunny and creating the “Keeps Going and Going and…” tag.