Sports data and iGaming affiliate platform QL Gaming Group (QLGG) is now a sibling to KROQ and the Radio.com audio streaming platform.
Entercom Communications has closed on its all-cash purchase of QLGG.
And, it paid approximately $32 million for an entity it says “brings unrivaled data, analytics and insight-driven content to Entercom’s” radio stations, podcasts and aforementioned attempt to challenge iHeartRadio as a leading digital audio platform.
The QLGG technology portfolio includes sports betting data and analytical capabilities (BetQL), daily fantasy sports (RotoQL), simulation-based sports outcome predictions and game forecasting (AccuScore), and comprehensive analytical coverage of the ATP and WTA Tours (TennisInsight.com), each with respective subscriber base and licensing opportunities.
“As the sports betting marketplace continues to grow exponentially, the acquisition of QL Gaming Group is a perfect fit for our unrivaled sports audio platform,” Entercom President/CEO David Field said. “Integrating QL’s analytics and content with our sports brands enables us to deliver unparalleled experiences for sports fans. The acquisition builds on our track record of digital growth and further enhances our direct-to-consumer technology portfolio with data and analytics capabilities, while also adding an innovative new subscription offering to our platform.”
Justin Park, Co-Founder and Chief Executive Officer of QLGG will continue to lead the business. He’ll report to President of Sports Mike Dee and Chief Digital Officer J.D. Crowley.
In 2021, under Entercom’s first full year of ownership, QL Gaming Group is expected to generate approximately $12 million in revenue with an EBITDA margin in the high 20s.
Park said, “Between our capabilities to make bettors better and the influence Entercom’s platform provides, we can now offer a wholly unique proposition to the sports enthusiast that is second to none.”
Core to the new offering is QLGG’s sports betting app, BetQL. The app “democratizes sports betting” through a proprietary algorithm and advanced analytics, delivering direct-to-consumer data. “The new subscription-based offering simplifies sports betting, from the novice to professional, and gives consumers access to real-time sports data, news and content across any device, speaker or screen – taking the sports experience to the next level,” Entercom boasts.
