One of the nation’s largest radio stations owners, one with a big stake in podcasting, has just lured a SHOWTIME Networks marketing pro to take on the newly created position of Head of Marketing for Podcasts.
Joining Entercom Communications, owner of Cadence13 and Pineapple Street and the Radio.com streaming audio platform to promote podcasts is Brian Swarth.
He was previously SVP of Digital Media & Marketing at SHOWTIME Networks, where he directed all aspects of digital and social marketing including acquisition and CRM strategy, influencer marketing, interactive creative and production, multi-platform content development, marketing and advertising technology, digital marketing analytics and emerging platforms.
Once he settles in to his new role at Entercom, Swarth will lead and oversee all marketing and public relations for Entercom’s podcast division.
He reports directly to Chris Corcoran, Chief Content Officer at Cadence13.
Before joining SHOWTIME, Swarth was VP/Managing Director of Client Strategy, Media and Entertainment at Zemoga. Before that, he was Sr. Director of Strategy and Business Operations/Content Distribution at MTV Networks, where he steered expansion of MTVN and BETN content distribution and enabled the successful launch of the multiplatform premium movie service EPIX.