Entercom launches SmartReach digital division


Smart-ReachEntercom says SmartReach Digital will help local businesses navigate the growing universe of digital marketing options. SmartReach Digital will focus on designing and implementing fully integrated local digital marketing strategies to simplify the complex and constantly changing digital marketing landscape for local businesses. It will offer a number of products and services that enable local businesses to attract, activate, and engage targeted leads.

SmartReach Digital has rolled out in six of Entercom’s markets as of 5/1. Additional markets will be added over the next 12 months. SmartReach is supported by a full-service digital agency formed by Entercom, staffed with a team of experienced digital marketers. The company will also employ dedicated sales executives and campaign managers in each Entercom market.

“SmartReach Digital is an exciting and important expansion of our company’s product line and a perfect complement to our core Radio business,” said Entercom President and CEO David Field. “Our goal is to be the preferred choice to meet the advertising and marketing needs of our local customers. We believe that our new SmartReach Digital products will bolster our ability to deliver powerful and effective solutions for our customers.”

SmartReach Digital is led by Stephen Gibbons, who most recently served as VP-Marketing and VP-National Sales at Dex One. Gibbons led a significant transformation of Dex One, as he helped expand its product line and was responsible for the creation of effective integrated marketing solutions for small and medium size businesses.

For more information, visit www.SmartReachDigital.com.

RBR-TVBR observation: A fantastic idea. As an industry seller recently told us, the radio medium has to figure out a way to work with digital and social media. Advertisers want a digital component in just about every buy today. SmartReach aims to help Entercom clients do just that—with as many Entercom offerings as possible—while also helping with websites, SEO and social media. When AEs can be a one-stop-shop for advertisers, rather than limiting their offering to just radio airtime, they solve problems and build confidence/trust in the field with clients.