Why ‘Live Day’ Can Aid Your Stations In Myriad Ways


It’s very rare that we here at the Radio + Television Business Report say “WOW!” when receiving one of dozens of e-mails touting radio’s effectiveness, self-promotional announcements touting digital video-delivered talent endorsements, and money-back guarantees on network radio. Yawn … you think AdAge readers even know about this?

Here’s something that’s cool, and definitely establishes Radio as the one media that can truly connect with local listeners in ways Spotify, Pandora, and even TV stations and newspapers can’t do. It’s all about going live — and that includes all on-air elements, including commercials.

Entercom is the company behind this “more than just a stunt” opportunity — and it’s something that could get your stations get noticed, and more listener love, too.

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