A top daily local sports podcast network was recently acquired by one of the biggest broadcast TV companies in the U.S.
Now, TEGNA is teaming with the owner of Cadence13 and Pineapple Street to bring content from that podcast operation to a wider audience.
Entercom today confirmed that it has inked a content agreement with Locked On Podcast Network, purchased in late January by TEGNA.
As part of the partnership, Locked On’s lineup of professional and collegiate sports podcasts, which feature premier analysis from local experts, writers, reporters and insiders, will be heard on Radio.com.
Additionally, the partnership will see the development of new content including co-produced and co-branded podcasts; a daily sports news podcast featuring hosts from leading Radio.com sports stations and local experts from Locked On; and two weekly one-hour programs, produced by Locked On, available on select Entercom radio stations and on radio.com.
Entercom will also promote the podcasts across its local Sports Talk stations.
Locked On Today is the first podcast of at least four new series that will be released in a co-production under the partnership.
Hosted daily by Peter Bukowski (Locked On Packers), Locked On Today is a described as a “fast-paced take on the biggest sports stories of the day,” offering insight and perspective from the local experts of the Locked On Podcast Network and Entercom sports radio stations.
Locked On Podcast Network was created in June 2016 by Locke, the radio voice of the Utah Jazz. Originating with a single podcast, Locked On Jazz, the network today produces more than 160 different podcasts – providing in-depth coverage of every NBA, NFL, MLB, and NHL team plus major college sports teams.
Locked On publishes over 600 podcast episodes every week – generating more than eight million listens a month and growing.