Entercom Communications, which has a heavy exposure to local sports and spoken word programming across its all-News and Talk radio stations, has inked a strategic partnership with a top live, interactive streaming service for gaming, sports, entertainment, music and other video needs.
Indeed, Twitch will bring an eyes-on look of Entercom’s Sports Talk programs to Twitch and its 17.5 million daily users.
Initially, live video streaming of programs originating from WEEI-FM 93.7 in Boston, WFAN-AM 660 and 101.9 MHz, KRLD-FM “105.3 The Fan” in Dallas, WSCR-AM “670 The Score” in Chicago, WZGC-FM “92.9 The Game” in Atlanta and WXYT-FM “97.1 The Ticket” in Detroit will be accessible by Twitch users.
The stations are accessible on Radio.com, and their streams will be meshed with Twitch’s interactive platform via individually tailored, branded station channels.
“Twitch has built a substantial platform for audiences to connect through video content and we’re looking forward to working with them to bring our unrivaled sports programming to millions of viewers,” said David Rosenbloom, VP of Corporate Business Development at Entercom. “This partnership will expand how listeners can connect with our on-air talent through real-time engagement on Twitch and introduce a new generation of sports fans to legendary sports brands.”
Jane Weedon, the Director of New Verticals at Twitch, adds, “Twitch is the place where people come to connect and engage over their shared interests, and you’ll be hard-pressed to find a group of people more passionate than sports fans. Over the last several years, there has been a growing sports community on Twitch. With the addition of sports radio, on-air talent and fans will be able to interact and discuss their favorite athletes, teams and leagues with one another in real time. Through features like Twitch Chat, now the entire audience will be able to participate in the coveted ‘call ins’ and ‘hot takes’ that have come to define sports talk radio.”