Children’s Miracle Network Hospitals, a charity that raises funds for 170 children’s hospitals, and Entravision Communications announced $1.4 million was raised for 24 member hospitals during the sixth annual network-wide Radiothon. There were 69 cities countrywide that benefitted from the radiothon, from Honolulu to New York City, due to the increased reach of Entravision’s online and mobile platforms.
Three of Entravision’s leading radio network formats kicked off the event Friday, December 13th broadcasting live from the lobby of Children’s Hospital Los Angeles, with the event concluding on Sunday, December 15th.
In addition, Erazno y La Chokolata aired on numerous Entravision formats as well as on their own syndicated stations. With a syndication audience in more than 33 markets nationwide, the talented Alex “El Genio” Lucas rallied his listeners to support the Radiothon on Friday and Saturday.
The theme for this year’s Radiothon, “Un Million Para Los Niños” (One Million for the Children), was far exceeded by Entravision’s leading Spanish-language radio stations, including the José, Super Estrella, El Gato, La Tricolor, La Nueva, and Maria formats. With more than $1.4 million raised this year, the event is the most successful Spanish-language Radiothon to benefit Children’s Miracle Network Hospitals in 2013.
“Now in our sixth year of collaborating with Children’s Miracle Network Hospitals, we are thrilled to have broadcast the 36-hour Radiothon and be able to benefit more hospitals and children than ever before,” said Jeffery Liberman, Chief Operating Officer of Entravision. “The overwhelming success of this year’s Radiothon is a testament to the vast reach of Entravision’s national radio platform and our on-air talent and staff who rallied the great force of our Spanish-language listeners.”
“We are once again extremely proud of the great partnership we enjoy with the entire Entravision team nationwide on behalf of the children served by our member hospitals” stated Joe Trevino, VP Hispanic Programs, Children’s Miracle Network Hospitals. “This year’s Radiothon succeeded because of the personal dedication, creativity and commitment by everyone involved; it was truly a team effort by Entravision.”
The Radiothon program has been an integral part of Children’s Miracle Network Hospitals’ fundraising efforts since 1997. Today more than 300 stations participate in Radiothons annually, raising about $50 million each year for Children’s Miracle Network Hospitals.