Entravision Communications has changed the name of its Lotus Entravision Reps (LER) to Entravision Solutions, a national sales and marketing organization specializing in Spanish-language media platforms, including radio, online and mobile.
The new identity reflects the organization’s ongoing investment in its marketing solutions, including expanded sales and marketing resources and a focus on maximizing opportunities by leveraging the Entravision brand.
The name change is in line with Entravision’s new brand identity and logo, launched in December of 2012, reflecting the company’s focus on providing advertisers and marketers with a comprehensive multi-media platform to reach Latino audiences and communities.
“This name change reflects the growth of Entravision Solutions’ expanded services offering, media portfolio and growing national radio network,” says Walter Ulloa, Entravision CEO. “Across our company we continue to strengthen our ability to connect advertisers with the growing Latino markets we serve, through a comprehensive offering of media platforms and solutions. As we capitalize on the Entravision brand and our expanded capability set, we are committed to further investing in Entravision Solutions and working with all of our partners to promote their broadcasting and interactive platforms, engage their Latino audiences and drive measureable results for our advertisers.”
HQ’d in LA, Entravision Solutions hosts one of the largest national ad sales forces, representing over 130 Spanish-language radio stations in 29 of the top 30 U.S. Latino markets and also offers the Entravision Solutions Network. Entravision Solutions’ portfolio of media partners includes Deportes Media, ESPN Deportes/Disney, El Zol Media, Entravision Communications Corporation, Imagen Group Inc, Lazer Broadcasting, Lotus Communications, Sony Music US Latin, Imagen Group Inc, Media Latino, MVS, Tejas Broadcasting and more.