Entravision reports record novela ratings for its stations


Entravision Communications Corporation (NYSE: EVC) today announced that the finale of “Soy tu Duena,” which aired on December 27, 2010 and the debut of “Triunfo del Amor,” which aired on January 3, 2011, achieved the highest ratings for a novela finale and premiere on Entravision stations since it began subscribing to overnight ratings data in January 2003. “Soy tu Duena” achieved a TV Household rating/share of 2.8/4 in Entravision’s Local People Meter (“LPM”) and Household Meter markets, while “Triunfo del Amor,” which replaced “Soy tu Duena,” had a rating/share of 2.1/3.

“We are thrilled to see two of our programs achieve such high ratings and break records held by some of our most recent and popular prime-time programming,” said Walter F. Ulloa, Chairman and Chief Executive Officer. “We look forward to continuing to provide our viewership with high quality programming, such as ‘Soy tu Duena’ and ‘Triunfo del Amor’ which reflects Entravision’s core mission of bringing the best shows to Latinos and providing our advertisers with broad access to the growing Hispanic market place.”

“Soy tu Duena,” which also achieved record ratings among adults 18-49 (2.5 rating/6 share), adults 25-54 (2.5/6) and women 25-54 (2.8/6), broke a record for a novela finale in Entravision’s LPM markets.

Additionally, “Triunfo del Amor” delivered the highest novela ratings ever for all major demos (persons, men and women 18-34, 18-49 and 25-54) in Entravision’s LPM markets.  
“Triunfo del Amor” is the story of a woman separated from her small daughter who learns later in life the daughter is an employee in her fashion design company.  It can be seen on Entravision’s stations weekdays at 9pm Eastern/Pacific, 8pm Central/Mountain times.  

Source: Nielsen Media Research, December 27, 2010 and January 3, 2011, Live+Same Day cross-market weighted program average ratings, vs. historical ratings for all prime time novela debut/finale episodes airing from January 1, 2003 to present, Live+Same Day ratings when available, otherwise Live ratings.

(Source: Entravision Communications)