Entravision Communications Corporation (NYSE: EVC) today announced it achieved its highest ratings ever for the 2010 Latin Grammy Awards on its stations located in Nielsen metered and local people metered (LPM) markets. The show was held on November 11, 2010 from 8:00-11:00 p.m. ET, and broadcast on Entravision’s Univision network affiliate stations.
The awards show garnered a 17% increase in ratings over 2009 and a 40% increase over 2008 in the cross-market ratings weighted average for TV households during the time slot. Four of Entravision’s stations achieved their highest ratings ever for the program, including its stations in Las Vegas (KINC), which had the highest rating among all Entravision metered markets at 6.1 and had a 20% increase over 2009; San Diego (KBNT) which had a 19% increase to 3.7; Orlando (WVEN), which saw an 8% increase over their 2009 ratings to 4.1; and Hartford (WUVN), which saw a 109% ratings increase to 2.3.
Additionally, several Entravision stations were among the leaders in their respective markets, regardless of language. Entravision’s station in San Diego topped ABC, NBC, FOX, CW and My Network affiliates, while its Orlando station beat out NBC, FOX, CW and My Network affiliates during the time slot. Entravision’s station in Las Vegas outperformed the ratings of ABC, NBC, FOX, and CW affiliates, while its Tampa station (WVEA) beat out ABC, NBC, CW and My Network affiliates.
“The record ratings success of the Latin Grammys is a further testament to the popularity and reach of our television assets,” said Walter F. Ulloa, Chairman & Chief Executive Officer of Entravision. “The 2011 census is expected to demonstrate the continued rapid growth of the Latino market in both population and purchasing power. We are well positioned to benefit from these trends given the strength of our stations, which are located in some of the most dynamic Hispanic markets in the U.S.”
For the July sweeps period, Entravision aired 47 of the top 50 Spanish-language programs among adults 18-34 through its stations affiliated with the Univision network and the Telefutura network. Entravision is the largest affiliate group of both the Univision network and the Telefutura network, with twelve of its Univision affiliate stations ranking number one or two among all adults ages 18-34 in their respective markets, regardless of language. Thirteen of Entravision’s Univision affiliate stations’ early local evening newscasts ranked either first or second in their markets among both English-language and Spanish language competitors. Similarly, ten of Entravision’s Telefutura affiliate stations are ranked second among Spanish-language stations in their markets.
(Source: Entravision – Nielsen Media Research, TV Household Live ratings, 8:00pm-11:00pm Eastern and Pacific time, 7:00pm-10:00pm Central and Mountain time, November 11, 2010, November 5, 2009, November 13, 2008, November 8, 2007, November 2, 2006, November 3, 2005. July sweeps period is July 1 – July 28, 2010.)