Entravision Communications, like Univision Communications, owns both radio and television properties in addition to digital assets.
In its just-released Q2 earnings report, it was the company’s TV stations that saw net revenue increases, and not radio properties or internationally exposed digital arm.
Now, Entravision can look forward to further TV monetization, thanks to its purchase of a TV station in Texas presently airing Multimedios‘ regional Mexican music video channel, piped in from Monterrey.
In an asset purchase agreement filed with the FCC on Thursday (8/8) and dated July 31, Entravision is acquiring KMBH-38 in Harlingen, Tex., serving the McAllen-Brownsville, Tex., and Matamoros, Mexico markets, from MBTV Texas Valley LLC.
That’s a licensee tied to South Texas media company R Communications.
It owns nine radio stations and three TV services, the latter of which are all tied to KMBH.
RTV, airing Teleritmo from Multimedios, is joined by PBS programming and Cozi TV through digital multicast offerings.
Whether that changes under Entravision’s pending management of its newest O&O remains to be seen.
Entravision is paying $2.9 million for KMBH; a $145,000 escrow deposit is being held by Wilmington Trust.
There is no broker or finder associated with this transaction.
Representing the Carlos Rodriguez-helmed R Communications as legal counsel are Gregory Masters and Jessica Rosenthal of Wiley Rein LLP.
Barry Friedman of Thompson Hine LLP is the legal counsel in this transaction for Entravision.