Entravision Winding Down Orlando Operations


For a generation of Spanish-language radio listeners in Central Florida, the 98.1 MHz frequency licensed to Deltona, Fla., has served as a home for salsa and Tropical programming.

Now, after 21 years, programming has shifted back to English fare, as RBR+TVBR has confirmed its sale. In doing so, it has ignited a war among Christian radio operators in the Orlando DMA.

The bigger news: this radio station’s owner, Entravision Communications, is set to say goodbye to the I-4 corridor.

Learn all about the power of the Hispanic audio content consumer at the Hispanic Radio Conference.
For full details on this autumn 2021 event, click here!


Please Login to view this premium content. (Not a member? Join Today!)