For a generation of Spanish-language radio listeners in Central Florida, the 98.1 MHz frequency licensed to Deltona, Fla., has served as a home for salsa and Tropical programming.
Now, after 21 years, programming has shifted back to English fare, as RBR+TVBR has confirmed its sale. In doing so, it has ignited a war among Christian radio operators in the Orlando DMA.
The bigger news: this radio station’s owner, Entravision Communications, is set to say goodbye to the I-4 corridor.
Learn all about the power of the Hispanic audio content consumer at the Hispanic Radio Conference.