Envision and RadioTraks say EZ Trak is an online listener music research survey offering a simple, cost effective way to help radio stations maintain and increase their listening audience. EZ Trak puts radio stations in touch with their listeners and in control of their research.
Delivered via barter, EZ Trak lets a station set up a new music survey in less than ten minutes that will test how a song is trending, how it performs within specific listener demographics and help them decide which songs to play and how often. EZ Trak provides valuable research data for stations and promotes listener interaction.
“Whether you are a radio station lucky enough to still have a budget for music research or you are like most broadcasters and have no money for music testing at all, EZ Trak has the listener music research system you need,” said President and CEO of Envision Radio Networks Danno Wolkoff. “The online music survey has been used by hundreds of broadcasters for the past 10 years and we are now making it available on a barter basis for radio stations to use.”
Used by hundreds of radio stations across the U.S., EZ Trak can be customized to fit the needs of any station or format, with flexible reporting options and an easy to use dashboard that showcases the program director’s most commonly used tools.