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Thursday Morning June 16th, 2011, Volume 28, Issue 118
Broadcaster Focus - Sponsored by Local Focus
Pandora Media strong in first day on the NYSE
Someone paid $26.00 per share for Pandora Media stock early in Wednesday's session as the company made its debut on the New York Stock Exchange. By the closing bell the stock was at $17.42 - still up nearly 9% from its IPO pricing.

RBR-TVBR observation: This will be an interesting stock to watch. It is somewhat reminiscent of the debut of the two satellite radio stocks back in the 1990s, except that they each had a plan (however deeply flawed) to get to profitability. More...

www.westwoodone.com

Powered by Compass Media Networks

Pandora CEO says he's not focused on stock price
Fox Business Network anchor Stuart Varney was rather blunt in questioning Pandora Media CEO Joe Kennedy as his company's stock traded Wednesday (6/15) for the first day on the NYSE. Varney wanted to talk about Pandora's financial stats, but Kennedy insisted instead on talking about how his company is, in his view, redefining radio.

RBR-TVBR observation: Kennedy spoke of improving margins and cash flow. Did he read his own Q1 report? The quarterly conference calls that Pandora execs will now be having with Wall Street analysts should be interesting if their cash flow performance keeps going the wrong direction - particularly if they try to not talk about the financials as the CEO did in the FBN interview. More...

iBiquity announces multicast channel incentive program
iBiquity Digital is offering cash incentives to reward radio AEs and SMs that use the HD Radio HD2/HD3 multicast channels in their clients' on-air ad campaigns. Some examples of possible entries include NTR events, campaigns exclusively on the HD Radio channel, or campaigns that combine all digital assets of on-air, website, and HD2/HD3 channels.

RBR-TVBR observation: We suggest that the stations and/or AEs might want to include deals they've made to broker the channels out completely to foreign language broadcasters or other entities, as that is being done as well. More...

Saga nails down new credit agreement
Review all Radio News at RBR.com

www.aurn.com

Television News

Good buyer interest expected for McGraw-Hill TV stations
Calling the McGraw-Hill Broadcasting stations now up for sale a "well managed group," media investment banker Michael Alcamo tells RBR-TVBR he expects the properties to command a strong multiple in today's market. And he expects to see quite a few would-be buyers bidding for individual stations, rather than the entire group. More...

NBC's planned Playboy program under attack again
"The Playboy Club" is on the announced program lineup for NBC during the next prime time season, and before it even puts a single millimeter of content on the air, it is the target of preemptive strikes from the indecency watchdog community. It was earlier attacked by Parents Television Council, and now a Morality in Media exec is using another group to go after it again.

RBR-TVBR observation: NBC must realize that it's playing with fire here - this program is going to be a protest magnet, as it has proven before it has shown any inclination whatsoever to play near the edge of the FCC indecency regs. However, we can't help noticing that it is scheduled for safe harbor in the Eastern and Pacific time zones. More...

Multitasking TV viewers profiled
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Across Platforms Advertisement
TV content will control
multiscreen experience
More...

www.nielsen.com

Media News
CBS News, The National Journal partner for political coverage
CBS News and National Journal have formed a new partnership for multi-platform political coverage. The deal establishes a joint team of political reporters to follow presidential candidates throughout the 2012 election season. The new team will report for CBS News, cbsnews.com, and nationaljournal.com, providing coverage from the field with online dispatches, video and social media updates. Reports will appear on both organizations' websites. Political reporters will be named shortly. More...

Internet features becoming the norm for new TVs
Look for the number of households with over-the-top (OTT) video devices to grow dramatically in the next few years. According to research by The Diffusion Group (TDG) Internet features are becoming the norm for new television devices. And TDG says the current focus on "cord cutting" is missing the real point. TDG forecasts that the number of US households which will be using OTT video services will grow from 106 million in 2010 to 250 million in 2016. More...

Review all Media News at RBR.com

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Reader Opinion Poll

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Features - Only On RBR.com
Intelligence Brief
Part 3: Traffic & Revenue Mgmt Systems: FCC Nondiscrimination Policy; AUR trending reports
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for vendors in the space to respond on behalf of RBR-TVBR. Today we look at publicizing the new nondiscrimination policy set forth by the FCC--where can this be set up in the traffic software? Also: NTR is now a regular part of the TV biz. Are these providers coming up with ways to track and bill internet and mobile? How about avails for these products, will this be a part of anything they are developing that could be a part of current traffic system? Do they offer a trending report of AUR (average unit revenue) per station defined time periods to compare book to book/year to year? More...

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www.rcsworks.com

Ad Business Report
Comcast Spotlight ramps up local interactive advertising
Comcast Spotlight is now using the Ensequence iTV Manager Service Provider Edition to enable its ongoing rollout of EBIF-enabled local interactive TV advertising. The cable giant has been rolling out iTV advertising over the past two years. Now begins the next phase. More...

Review all Ad Business News at RBR.com

Media Markets & Money

Fisher finally sells its Great Falls radio cluster
Fisher Communications sold 18 of its small market radio stations to Cherry Creek Radio in 2006, but Joe Schwartz's company couldn't buy the six stations in Great Falls, MT because that would have put it over the FCC's local ownership limit. Now, five years later, the Great Falls cluster finally has a buyer. More...

Merger brings Oklahoma LPTVs together
Oklahoma Broadcast Associates is taking the lead role in a merger that will bring it together with ME3 Communications Company LLC and result in the formation of a new company, to be called TVOK Network LLC. More...

Review all Radio Deals at RBR.com
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Radio Transactions
Two CPs sold, and FM swapped for a translator

www.glrnetworks.com

RBR/TVBR Classifieds
Radio's Hiring Hot List
Advertising Ops Coordinator, TX
Account Executive, CA
Drive Time On Air Talent, MI
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New Listings
TV's Hiring Hot List
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PT News Photographer, PA
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Washington Business Report
FCC makes five ownership studies available
Five research studies that the FCC commissioned to inform its members and staff for the quadrennial review of its media ownership rules are now available for public review. However, you'll need to actually visit FCC headquarters at The Portals to look at the data. More...

Review all Washington News at RBR.com

www.bcm.tv

Programming Business Report

Radio
Power 99 hosting Fun in the Sun Splash parties
Clear Channel's Urban/Hip-Hop Power 99 (WUSL-FM Philadelphia) is kicking off the summer with a Power Fun in the Sun Splash Party 6/22 at 11:00 AM to 1:00 PM at a local pool, which also coincides with the opening day for Philadelphia Public Pools. This will be the first of a series of pool parties in partnership with the Philadelphia Department of Parks and Recreation plus one at George Washington Carver Community Center in Norristown, PA.

RBR-TVBR observation: It's great to see radio get back to the basics. This sort of thing used to be done in markets across the country fairly often. It's summertime. Throw a bunch of pool (or lake or beach) parties for our listeners to celebrate and cool off in the process. The events will attract a broad range of Power 99's listener demos and the station already has sponsors lined up to cover the costs. More...

Lauren Beckham Falcone joins Loren & Wally Morning Show
Maxwell renews with Q102
Smerconish grabs weeknights on 96.9 FM Boston Talks
Review all Radio Programming News at RBR.com

Television
New Spike TV series to rescue failing bars
Review all TV/Cable Programming News at RBR.com

www.gabrielmedia.net

Engineering Business Report

Alabama picks GSS Alert Studio for CAP-EAS origination
It's the first statewide Common Alert Protocol (CAP)-compliant rollout in the US for creating and retrieving emergency alerts: the GSS Alert Studio from Global Security Systems (GSS) has been designated the official origination and retrieval tool for Alabama's Emergency Alert System (EAS). More...

Review all Station Ops News at RBR.com
Review all Tech Topics News at RBR.com


Ratings & Research

Americans watching more video across the board
The average American today has more ways to watch video-whenever, however and wherever they choose. While certain segments of the population are migrating toward specific devices or viewing habits, the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet than ever before. More...

Summer reality shows slip
Fox 'Masterchef' good showing at 8pm w/ adults 18-49
Reality at NBC w/ 'America's Got Talent' wins Tuesday
Review all TV/Cable Ratings News at RBR.com


Wall Street Business Report
Dark clouds return to Wall Street - 6/15/11
One day of euphoria on Tuesday faded on Wednesday as Wall Street traders returned to worrying about the Greek debt and the strength of the US recovery. The Dow Jones Industrial Average fell 179 points, or 1.5%, to 11,897. Broadcasting stocks also fell. The RBR Radio Index was down 5.655, or 1.7%, to 333.619. The TVBR Television Index was down 3.132, or 1.3%, to 241.872. More...

Review all Broadcast Stocks News at RBR.com

Winners
 
Losers
 
CC Media
+12%
Beasley -9%
Nexstar
+4.8%
Salem -8.1%
Emmis
+3%
Radio One -6.6%

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RBR/TVBR Observations...visit and bookmark
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RBR/TVBR Editorial Staff

Jim Carnegie
Editor & Publisher
Jack Messmer
Executive Editor
Carl Marcucci
Managing Dir./Senior Editor
Dave Seyler
Senior Editor

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Below the Fold

Only On RBR.com
Part 3: Traffic & Revenue Mgmt Systems:

FCC Nondiscrimination Policy; AUR trending reports

Ratings & Research
Americans watching
more video

Across the board

Wall Street Business Report
Dark clouds returned

Broadcasting stocks also fell


www.americasradionewsnetwork.com

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Media Moves

CBS Radio Las Vegas
Hires Dave Sturgeon as the new General Sales Manager for NewsRadio KXNT AM/FM and Reid Reker as the new General Sales Manager for 98.5 KLUC and X107.5 KXTE. The appointments are effective immediately.

Studio VP
Former FreemantleMedia executive Paul Reaney has joined ITV Studios America as Vice President of Development.

Agency add
Media Storm has added Valarie McCubbins as an associate media director, digital. She comes from MEC.

Herding humans
Bright House Networks has promoted Pam Hagan to Corporate Vice President of Human Resources, overseeing HR for all of the MSO's markets.

Interacting at CBS
CBS Interactive has named Marc DeBevoise Senior Vice President and General Manager of its Entertainment division, joining from Starz.


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Radars

Street goes Pandora big time / Auction set for KFFV-TV
6/15/11 RBR-TVBR #117

Street ignoring Pandora naysayers / LPTVs take exception
6/14/11 RBR-TVBR #116

Emmis-Alden another twist / NBC getting traction
6/13/11 RBR-TVBR #115

Money is flowing-
Who's getting it

6/12/11 Sunday edition

Right ways to execute
on Social Media

6/11/11 Saturday edition

Radio adds 1.9 million weekly listeners
Arbitron readies its full release of RADAR 109 on 6/20, it announced some of the data from the report. Broadcasters added more than 1.9 million weekly listeners in the past year. Additionally, radio is attracting more young listeners, with the number of weekly listeners 18-34 and 12-17 rising. Radio now reaches nearly 66.5 million Adults 18-34 and more than 22.8 million Persons 12-17 on a weekly basis.
6/15/11 RBR-TVBR #117

McGraw-Hill hangs for sale sign on TV group
Has retained Morgan Stanley & Co. to pursue the divestiture of its Broadcasting Group. McGraw-Hill's Broadcast Group consists of only four stations, all ABC affiliates: KMGH-TV Denver, KGTV-TV San Diego, WRTV-TV Indianapolis and KGTV-TV Bakersfield, CA. It also has Azteca America affiliates on digital multicast channels and/or LPTVs in Denver, Fort Collins, Colorado Springs, San Diego and Bakersfield.
6/15/11 RBR-TVBR #117

Cable may score
10%-12% more upfront

RBR-TVBR observation: The evidence is certainly out there that Pay TV households are on the rise. While the numbers are contested, the Consumer Electronics Association (CEA) found the number of homes that rely on over-the-air signals for TV programming plummeted last year to 8% of all U.S. households with TVs. Another recent report says Pay TV penetration at the end of 2010 reached 90% in North America. So for the most part, more homes are hooked into cable than ever before and the rates are simply increasing because of it.
6/15/11 RBR-TVBR #117

$23 million worth of
TV campaign ads unreported in Michigan

RBR-TVBR observation: Voters want accountability on what led to a candidate's election. If it is due to an overabundance of ad placements from sources such as behind-the-scenes interest groups, then it should be public knowledge.
6/15/11 RBR-TVBR #117




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