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Welcome to RBR's Daily Epaper
Volume 22, Issue 99, Jim Carnegie, Editor & Publisher
Thursday Morning May 19th, 2005

Radio News®

RBR First
Shake-up at Arbitron
Just last week Arbitron eliminated its Outdoor division, pink-slipping sales chief Joan Gerberding and her top staff and putting the half-dozen or so sales reps under the Cable division. Now Arbitron has told staffers it is closing down its New York Marketing Communications office. Those four people are being given opportunities to apply for their jobs again, but they'll have to move. The department will now be consolidated in Columbia, MD, with the employee count now approaching 20. According to Arbitron spokesman Thom Mocarsky, both the Outdoor and Cable divisions primarily market Scarborough data to those industries, which explained that roll-up.

RBR observation: Although Arbitron once did a local market ratings test for Outdoor, any ratings product for outdoor, likely involving PPM, is years in the future. Both Arbitron and Nielsen have hopes of providing new products to measure Outdoor - - but somebody will have to agree to pay the bill before they're rolled out. The justification for the Marketing Communications consolidation is obvious - - it's a lot cheaper to have everybody in one place and when it comes to operating costs, Columbia, MD beats Manhattan hands down.

RBR First
Saga dumping Hannity
Ed Christian is putting his money where his mouth is. Not only has Saga Communications dropped the "Dr. Laura Show" and Glenn Haege's "Handyman" from its stations because they also air on satellite radio (4/1/05 RBR #65), RBR has learned that Saga has also served notice on ABC Radio Networks that it is canceling its affiliations for the "Sean Hannity Show," which airs on XM Satellite Radio. "I stand on principle. What I said is what I'm doing," Christian told RBR. Hannity currently airs on two Saga stations, WINA-AM Charlottesville, VA and WTAX-AM Springfield, IL. ABC isn't letting Saga out of its contracts, but Christian says Hannity will be off both stations with their contracts run out the end of this year.

RBR observation: With a few exceptions, we've been hearing lots of support in the terrestrial radio industry for Saga's tough stand. What we haven't heard, though, is anyone else actually canceling a major syndicated show like Hannity to enforce the view that market exclusivity means just that - - no other radio broadcast in my market, AM, FM or satellite. Look for lots more battling on this front regarding sports rights, where major group owners are more than a little disturbed that XM and Sirius are now poaching the play-by-play rights that they've already paid big bucks for. Interesting that Saga is also in agreement with their colleague Perry Sook at Nexstar who pulled the plug on the cable MSO's is a some what similar move dealing with content. Both operators are in the medium to small category but they fight the fight as the big just give it the lip. Yep, problem here big time as Christian knows that content is king and if it is duplicated then you have zippo.


Rural reps look out for translators
The DTV transition is moving forward in fits and starts, amid increasing pressure from some quarters to make it a done deal sooner rather than later. Among the many unresolved issues, however, is the fate of TV translators. It is not one of the issues which comes up when remaining hurdles are listed. A bipartisan group of US Reps is trying to change that. The group expressed its concerns in a letter to Energy and Commerce Committee honchos Joe Barton (R-TX) and John Dingell (D-MI). They noted how locals, especially in remote and often mountain-girded areas, rely on translators for off-air reception, and how these facilities have yet to be assigned side-channels to begin the expensive process of installing DTV equipment. "We hope that you will consider phasing-in the transfer deadline or exploring other options to assist smaller broadcast markets as digital television transition policy is developed in you committee," they wrote. "As members of Congress representing rural areas, we believe that providing greater flexibility to these broadcasters will be beneficial to consumers." The letter was signed by Jim Matheson (D-UT), John Salazar (D-CA), Tom Udall (D-NM), David Wu (D-OR), Rick Boucher (D-VA), Peter DeFazio (D-OR), J.D. Hayworth (R-AZ), Heather Wilson (R-NM), Raul Grijalva (D-AZ), Jim Gibbons (R-NV), Rob Bishop (R-UT), Mark Udall (D-CO) and Marion Berry (D-AR).

Bipartisan pols trolling for cash
Fred Wertheimer of watchdog Democracy 21 is sounding the alarm about a bill in the House of Representative - - H.R. 1316 - - which he says is masquerading under the name "The 527 Fairness Act" but which has nothing to do with 527 groups, the source of a great deal of soft campaign advertising money during the 2004 election cycle. Instead the bill, introduced by Mike Pence (R-IN) and Albert Wynn (D-MD), would do away with Watergate-era personal campaign donation limits. Wertheimer says there is an existing two-year limit to what federal pols - - presidents, senators and reps - - can receive on behalf of their party from a single donor: 61.4K, to be exact. That ceiling would balloon to 1M under the new bill. And a 40K two-year limit on donations to specific federal candidates would explode to 2M. "The Pence-Wynn bill is legislation designed for millionaires, billionaires and influence-seeking Washington lobbyists," said Wertheimer.

RBR observation: For broadcasters it's a double-edged sword. Sure, there'll be more cash. Also more regulation, more government scrutiny, more disruption of the normal flow of business, and more pressure to provide discount political rates.

Help on the way for shark-bitten Delay?
The Free Enterprise Fund is readying an ad campaign to benefit House Majority Leader
Tom Delay (R-TX). The group says that the "liberal media and government" has been in a feeding frenzy, according to an Associated Press item, with Delay as the main course. The group is looking to place over 100K worth of spots in selected markets, which will include Delay's own stomping grounds - - he represents a district in the suburbs of Houston.


Upfront 2005
Fox and UPN wrap up Upfront today
"American Idol" has results every time it airs, but it is said to have a difficult time when it comes to selling it in the upfront. The price tag is too high for the red Coke room. The entire show began as a triangle event with Coke, Fox, and Clear Channel Radio. (Radio plays a very important role) The advantage or disadvantage is Idol airs twice weekly tallying up 2/3rds of their ratings points, which doesn't give much wiggle room to buyers. Gail Berman leaving is not going to help either. But the outlook is not bad if Fox stays focused on programming with the likes of "House," which is an excellent program - - just needs more marketing exposure. "House" has an attitude and appeals to the young demos. Fox could use more youth programming to spin off of 'Idol' and if it can create a partner with 'House'...but please no spins offs of spin-offs like CSI or Law & Order. ("The O.C.: East Coast" for example!) Fresh content. UPN always goes head to head with WB night after night with little audience target focus or branding. Some say UPN may now be getting its act together by targeting women with its success of "America's Next Top Model," if you are into this programming as many women are and will be. Just check the retail sales of clothing for this demo. Pink and black are in. It is no secret that UPN won't go up against CBS, NBC or ABC, but after the WB, period. Viacom's Les Moonves (CBS) now is in control of UPN and that is a confidence builder with buyers by our take. UPN will shake, rattle and roll. It will take time to brand, but Moonves has the assets to do it, which again will include promotion on radio.


Adbiz©

NYC mayor Bloomberg launches Spanish-language ads
Mayor Bloomberg rolled out the first two TV spots of his multimillion-dollar reelection bid, and both were in Spanish. The ads, which air on Spanish-language stations, marked the first time any NYC candidate has rolled out commercials in Spanish before English. The 30- and 60-second spots feature a casually dressed Bloomberg talking - in stiff but understandable Spanish - about jobs, schools and the city's lower crime rates. Images of police officers are perhaps the most prevalent - including one snippet of cops slapping handcuffs on a pair of white wrists, reports the NY Daily News. "We still have a lot to accomplish," Bloomberg says in Spanish. "But with all of us working together, the best is yet to come." The ads are a precursor to a larger, 1 million ad buy that started yesterday, starring ex-Mayors Rudy Giuliani, a Republican, and Ed Koch, a Democrat, extolling Bloomberg's leadership since 9/11. It's all part of the 11 million that Bloomberg already has spent on his reelection bid.

Chevron launching campaign to support
Techron additive at Texaco stations

Chevron Global Marketing announced a new campaign to support the launch of the exclusive additive technology in gasolines at Texaco stations supplied by Chevron this summer. A new "with Techron" insignia, will be part of the US campaign that will feature advertising in print, radio and outdoor media outlets to elevate Texaco with Techron's visibility among motorists. The "with Techron" logo featuring an oval shaped identifier and a corner "peelback" design will be placed on pumps and on-site signage. Subsequent phased launches of gasolines with Techron in certain markets for the Caltex brand in Asia, Eastern, Central and Southern Africa, Pakistan and the Texaco brand in Europe and Western Africa are scheduled to take place in 2006.

MediaSpan taps Winstar Interactive Media
to sell ads on radio websites

MediaSpan Group, a provider of website management systems and OMS for more than 4,500 local media companies, announced it has signed Winstar Interactive Media to exclusively represent national ad space on the MediaSpan Network of over 1,100 local radio station and newspaper websites in the U.S. MediaSpan Network websites attract more than 6 million monthly unique visitors, are located in all 300 of the top US DMAs and represent radio formats including Urban/Hip Hop, Alternative Rock, News, Sports, Talk and Top 40. Advertisers in the Network have the ability to mix and match format, geography and daypart criteria to ensure the delivery of their message to the most appropriate audience. MediaSpan Network local properties include over 60 local radio websites in the top 10 US DMAs and 100 station websites in the top 25 US DMAs.


Radio & Television Business Report Magazine

June Magazine '05 Clock is Ticking-Heading for Closure

National Sales:
EDI - Electronic Data Interchange, sometimes synonymous with Electronic Invoicing
Kathy Crawford, MindShare President, Local Broadcast, speaks her mind on EDI, specifically stating what solutions she needs from the software and keying entries to get stations faster payment in an exclusive column. States straight up, "Lest you should all think that our work is done in the world of EDI. Think again!" EDI- the focus of the future of national spot dollar. Who is and who isn't involved. From the rep firms to the software companies, we get answers. The Clock is ticking on EDI. Closure in '05?

June has gone to Press now Reserve your Ad Marketing Space for July
as the focus is on 'Content is King'

June Barnes [email protected] ----- or ----- Jim Carnegie [email protected]

"Make sure you receive this July - Content is King Report "
| New Readers Sign Up Here |


Media Markets & MoneyTM
Urban doubles in Alexandria LA
Kevin Wagner's Urban Radio Communications has struck a 1.2M stock deal with Arliss E. Fryar Jr. which will give it a second FM in the Alexandria LA market. Fryars' FM Broadcasting Corporation will be turned over the Wagner, along with it's Urban Oldies KFAD-FM. The station should dovetail nicely with KBCE-FM, which plays Adult Urban. The deal will bring to a close an LMA between Fryar and Cenla Broadcasting of Louisiana.

Close encounter in Springfield, Mass.
Peter Davidson has closed on his 6.8M acquisition of WSPR-AM & WACM-AM, according to broker Bob Biernacki, who handled the deal. The sellers were Antonio and Helena Gois. The highly-successful Hispanic stations will remain in that format under the new ownership.


Washington Beat
Comcast situation puts
urgency into cable cap review

The national ceiling on cable subscribers served is 30% - - a number established by the FCC back in 1993 (and like many other FCC caps, it's since been shot down in court). At the time, there were no cable companies in that general ownership vicinity. Now, however, Comcast is knocking on the door - - loudly in the form of its announced intention of snapping up a chunk of Adelphia as co-buyer with Time Warner. The 30% figure is considered to be the horizontal cap. There is also a vertical cap - - under that one, no cable operator is allowed to own more than 40% of the channels carried on its systems. That cap is not in any immediate danger.


Transactions
1.85M WPIK-FM Florida Keys (Summerland Key FL) from John McNeil Productions LLC/Picken County Communications LLC (John A. Magliola) to Summerland Media LLC (Ricardo Mayo Jr., Ricardo Mayo Sr.). Cash less up to 750K in assumed debt. LMA until closing @ 25K/month. [File date 4/18/05.]

1 WMBH-AM Joplin MO-Pittsburg KS (Joplin MO) from Petracom of Joplin LLC DIP (Henry A. Ash) to Hardman Broadcasting Inc. (James Hardman). Third party assignee selected by debtor Textron Financal Corp. in bankrupcy court proceeding. [File date 4/18/05.]


Stock Talk
Inflation fears calmed
Although higher energy and food prices boosted the government's consumer price index, the core measure of inflation - - excluding those volatile components - - was flat, so Wall Street breathed a sigh of relief. Also, oil prices fell on Wednesday. The Dow Industrials shot up 133 points, or 1.3%, to 10,464.

Radio stocks also got a boost. The Radio Index rose 1.202, or 0.6%, to 200.237. Cumulus shot up 5.3% after Motley Fool published an article on radio stocks that called Cumulus "the most attractive stock in this overlooked bunch." Fisher gained 2.5% and Arbitron 2.3%.


Radio Stocks

Here's how stocks fared on Wednesday

Company Symbol Close Change Company Symbol Close Change

Arbitron

ARB

40.96

+0.91

Jeff-Pilot

JP

49.87

-0.36

Beasley

BBGI

17.81

-0.01

Journal Comm.

JRN

16.29

-0.09

Citadel CDL
11.62 +0.07

Radio One, Cl. A

ROIA

12.40

-0.20

Clear Channel

CCU

30.09

-0.09

Radio One, Cl. D

ROIAK

12.44

-0.16

Cox Radio

CXR

15.84

+0.20

Regent

RGCI

5.99

+0.05

Cumulus

CMLS

12.11

+0.61

Saga Commun.

SGA

13.89

-0.10

Disney

DIS

27.50

+0.22

Salem Comm.

SALM

16.75

+0.10

Emmis

EMMS

17.85

-0.14

Sirius Sat. Radio

SIRI

5.41

-0.07

Entercom

ETM

32.28

+0.22

Spanish Bcg.

SBSA

8.32

+0.06

Entravision

EVC

7.49

-0.01

Univision

UVN

26.25

+0.08

Fisher

FSCI

51.02

+1.22

Viacom, Cl. A

VIA

34.64

+0.14

Gaylord

GET

42.12

+1.60

Viacom, Cl. B

VIAb

34.44

+0.10

Hearst-Argyle

HTV

25.00

+0.14

Westwood One

WON

19.59

+0.16

Interep

IREP

0.50

unch

XM Sat. Radio

XMSR

29.51

+0.59

International Bcg.

IBCS

0.01

unch

-

-

-

-

-



Bounceback

Send Us Your OpinionsWe want to
hear from you.

This is your column, so send your comments to [email protected]

Obviously
Dave Dennis was speaking tongue in cheek when he suggests that Newsweek Magazine be fined for their shameful printing of the false story about the flushing of the Koran at Guantanamo (5/18/05 TVBR #98). They have done unbelievable damage to the United States as well as to the credibility of their magazine. Advertisers and subscribers have the capability to punish them economically in the marketplace if they choose to do so. CBS News has been suitably punished by the viewers. Fortunately the press still enjoys first amendment protection because the Constitution specifically guarantees freedom of the press. That freedom was seldom compromised until John McCain's campaign financing reform, with the support of the courts, muzzled political campaigns. (The courts are another issue.) Unfortunately radio and television had not been invented when the US Constitution was written. There is no Constitutional guarantee of freedom of the airwaves. As a result there have been many abuses like the Fairness Doctrine and many other abridgements of freedom of speech imposed upon radio and television. It would be wonderful if we had complete freedom of speech on radio and TV. It would also be wonderful if those who hold radio and TV licenses were ethical and responsible stewards so regulation would be unnecessary. The real world falls short of those ideals. We all knew when we acquired broadcast licenses that it is a regulated industry.

Jay Austin
KIOD / KSWN
McCook, Nebraska


Upped & Tapped

Manager rises
in Phoenix
Clear Channel Radio announced the appointment of Joe Puglise to Market Manager, Phoenix, AZ. Puglise will oversee eight radio stations, the Total Traffic Network, integrated marketing and web operation. He had been VP/Market Manager in Wilmington, DE.


More News Headlines

TVBR - TV News

CBS announces
2005-2006 primetime schedule

CBS, projected to be the most-watched network among total viewers this season, unveiled a new lineup yesterday of crime dramas and supernatural thrillers to further ratchet-up its appeal to younger viewers. The Tiffany Network introduced six new series at its upfront presentation in NYC, including a sci-fi adventure, a suspense thriller, a paranormal drama with an emotional twist, a
Jerry Bruckheimer crime drama set in the suburbs and two ensemble comedies. The freshmen series are Threshold, Criminal Minds, Ghost Whisperer, Close to Home, How I Met Your Mother and Out of Practice. And, no surprises here: CBS will return The King of Queens, CSI, Two and a Half Men, 60 Minutes, Survivor, The Amazing Race and 10 other primetime programs and entertainment series. Cancelled shows included 60 Minutes II (see related story), Judging Amy, Joan of Arcadia, the Jason Alexander comedy "Listen Up" and the long-running military drama "JAG."| See the full schedule | and new program descriptions.






RBR Radar 2005
Radio News you won't read any where else. RBR--First, Accurate, and Independently Owned.

Emmis under review, why?
Taking on debt to buy back up to 39% of its own stock (before an expected sale of its TV group), Moody's Investors Service has placed the company's credit ratings under review for a possible downgrade. notes that the stock buyback will likely increase Emmis' debt leverage to more than eight times EBITDA. Moody's will conclude the review "when there is greater visibility into the company's future capital structure."
RBR observation: The best we can figure is that Smulyan wants to act on the stock buyback now because waiting until after the TV sale many months hence could let the company's stock price creep back up to where the buyback could not find takers below the cap of 19.75 a share. Yes, that will raise leverage temporarily, but step two will bring it way down, since the TV sale is likely to bring in about three times the 400 million that Emmis will be spending on the stock buyback. For Moody's review see 05/18/05 RBR #98

Use in Local sales - Newspaper circulation worst since 1996
Two years ago search engines were not viewed as much of a threat, (but) over the past year newspapers have recognized their effect." In reporting the latest data according to the Audit Bureau of Circulations, concludes that the threat is real. Daily US newspaper circulation dropped 1.9% in the six-month period ending 3/31, which was the largest decline since 1995-1996, when circulation fell nearly 2.1%. Sunday circulation declined 2.5% over the last six months, compared with the same period a year ago. RBR observation: Print this chart out as it is good with you local sales to make a point that your newspaper is just for the bottom of the birdcage. The Chart backs it up. 05/18/05 RBR #98

XM hits 4M subscriber mark
Someone bought and activated the four millionth XM Satellite Radio receiver now in operation. CEO Hugh Panero noted that it took 23 months from launch for XM to reach one million subs. The move from three million to four million took less than five months. XM says it remains committed to hitting its target of 5.5 million by the end of 2005. Meanwhile, rival Sirius was at 1.1 million subscribers at the end of Q1 and projecting that it would hit 2.7 million by year's end.
05/17/05 RBR #97

RBR observation:
What's at stake at Univision
If you're wondering what's up with Televisa suing Univision for 1.5 million bucks rest assured it's not about the greenbacks. The legal bills alone will probably run well over that for both companies. Univision last year paid 170 million in royalties to its two big foreign program providers, Mexico's Televisa and Venezuela's Venevision, both of which are major shareholders of Univision as well. 05/17/05 RBR #97


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