The Right Way To Handle a PR Crisis … Even When It’s On-Air

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In Canada, the recent dismissal of a CTV News veteran television anchor largely popular with viewers, Lisa LaFlamme, dominated headlines. How CTV News handled her departure was a bit part of the news coverage from competing outlets, as it was widely panned. With LaFlamme hired by Rogers’ CityTV to serve as a special correspondent covering the death of Queen Elizabeth II, the bad PR hasn’t exactly ebbed for CTV and parent Bell Media, which already generated press for a series of radio division reduction-in-force initiatives.
For communications, media and public relations pro Eric Yaverbaum, such PR crises can be avoided, even when it involves an on-air broadcast gone wrong.
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