ESPN Deportes expands in Florida


ESPN Deportes Radio will launch in Tampa as ESPN Deportes WAMA 1550 AM and  Orlando as ESPN Deportes WAMT 1190 AM this week.  ESPN Deportes Radio launches in both markets as the only 24/7 Spanish-language radio network.  In 2005, ESPN Deportes opened its doors in Coral Gables as the hub of ESPN Deportes Radio studios.  Since that time, the network has continued to grow both nationally as well as in the Florida market, achieving milestones in the Spanish-language radio industry.  With these agreements, ESPN Deportes Radio is now available in four major Hispanic cities in Florida – Miami WOCN 1450 AM, West Palm Beach WJNX-AM 1330 AM,  and now Orlando and Tampa.

“The Hispanics in the Orlando and Tampa markets are passionate about sports and we are thrilled to have the opportunity to bring them the best of sports radio, as well as be the first and only Spanish-language all sports station in these cities,” said Oscar Ramos, senior director and general manager, ESPN Deportes Radio.  “These agreements reinforce our commitment to continued growth of the radio network among the top Hispanic markets across the country.”

“Having the ESPN brand in Tampa and Orlando over the last several years has proven to be a great success for our company,” said Bruce Maduri, CEO of Genesis Communications Inc.  “We are very excited for our ESPN Deportes’ Radio partnership in Orlando and we are certain this deal will be a great benefit to our advertisers and listeners, especially with the recent marriage of the local Wide World of Sports with ESPN.”

 With this new affiliate, ESPN Deportes Radio now has 39 affiliates nationwide and reach of 48 percent of Hispanic population in the U.S., including eleven of the top U.S. Hispanic markets.   The radio network is also available nationally on SIRUS Satellite Radio.

WAMA in Tampa is owned by ZGS Communications, a Hispanic-owned media company with interest in radio, television and web.  WAMT in Orlando is owned by Genesis Communications, a six-station radio group operating as a Florida Corporation with HQ in Tampa.