ESPN Wide World of Sports Complex at Walt Disney World Resort and Tampa based broadcaster Genesis Communications have signed a broadcast marketing agreement that will provide greater awareness throughout Central Florida of the nearly two million athletes, coaches and fans who compete and train at the Sports Complex and other sports facilities at Walt Disney World Resort.
Genesis’ ESPN Radio Stations, which include ESPN 1080 in Orlando, ESPN 1040 in Tampa and ESPN Play By Play 1060 in Melbourne/Cocoa Beach, will stage regular live remote broadcasts from the Disney sports complex and other Disney locations throughout the year – including at events such as the Old Spice Classic, the Pop Warner Super Bowl, runDisney endurance races and the PGA Tour Children’s Miracle Network Hospitals Classic. Another key component of the agreement is that ESPN 1080 will be the official Orlando affiliate for Atlanta Braves spring training games at the sports complex.
The sports complex was infused with the ESPN brand last year and outfitted with 56 high-definition cameras, 40 high-definition video screens and a state-of-the-art Production Center with direct links to ESPN facilities in Bristol, CT, Los Angeles and New York.
In addition, the ESPN live radio remotes will provide sponsors with a marketing channel to reach consumers and will create more interactive options for the athletes, coaches and fans who come through the complex each year.
RBR-TVBR asked Genesis Communications CEO Bruce Maduri about the deal; how they plan on pitching this to advertisers and what they’ll get from the deal as far as marketing and activation. Listen to the audio, above.