Esserman Selected To Manage Media Services Group


After 13 years, there’s a change in the role of Managing Director at one of the nation’s biggest media brokerage firms.

At the same time, it is welcoming a Research Director widely known for his experience as a software developer and voice artist.

Now serving as Managing Director of Media Services Group is Eddie Esserman. 

He takes the role from George Reed, who is heading back to day-to-day brokering activities.

Esserman has been a Director of MSG for nearly two decades, working from St. Simons Island, Ga.  He is a member of the Georgia Radio Hall of Fame, and has served on the boards of both the NAB and Georgia Association of Broadcasters. In 2011 Esserman was appointed by the Department of Justice to serve as the Trustee for a mandated divestiture of three stations as a result of the Cumulus-Citadel merger. He has also testified as an expert witness in bankruptcy matters and been a court appointed broker and Trustee.

“I’m honored to represent and serve with my partners in one of the industry’s most active firms,” Esserman said. “Our record of closing the most number of deals for the past two decades speaks for itself, and we pride ourselves in great results for our clients: from the largest broadcasters in major markets to single station owner-operators in small towns and cities. Our tower brokerage business is among the most active in that sector, dealing with both broadcasters and independent tower owners.”

Following a career in radio management in Atlanta and San Francisco, Esserman built a group of radio stations in small rated and unrated markets in the Southeast. Along with Reed, he co-owns tower group US Antenna.

“After almost 13 years of leading MSG tirelessly, I am pleased to relieve George and grateful for his efforts to grow MSG to the position we enjoy today,” Esserman continued. “We are a unique group of individuals that come together under the MSG banner to represent our clients with perhaps the industry’s deepest and broadest experience in all areas of our practices. Our backgrounds have touched all aspects of the practices of the firm’s brokerage as owners, consultants, Trustees and financial advisors.”

Commenting on his new role at MSG, Reed said, “I look forward to devoting more time to brokering. Thirteen years as Managing Director is at least ten more than I ever intended!  Eddie will do a great job and I greatly appreciate his willingness to step forward.”

Concurrently, Will Cate is joining MSG as Research Director, with online corporate communications as his chief focus.

Cate’s involvement with the media brokerage business goes back to the late 1980s, when he managed computer and network technology for Chapman Associates in both Atlanta and Washington, D.C.