The now-former SVP/Head of Corporate Communications at Entercom Communications who last week voluntarily exited the audio media company has joined an entity committed to “reshaping and modernizing” the U.S. music industry.
Esther-Mireya Tejeda‘s new duties will center on corporate marketing, brand strategy, customer experience, communications & PR, industry affairs, and government affairs/public policy.
Her new role: Chief Marketing & Communications Officer at SoundExchange.
She reports to SoundExchange President/CEO Michael Huppe. He said, “The music industry is at a pivotal point, with the transformation to digital requiring us to rethink
the rules and so much at stake for creators of all types. Esther brings a unique
blend of experience, talent, and ability to find innovative solutions that will enable
SoundExchange to drive positive change in the industry and advocate on behalf of music
Tejeda had been at Entercom since July 2016, when she exited as Univision Communications’ Director of Corporate Communications for her first-ever role at a company solely focused on audio content and radio.
At Entercom, she directed the integrated communications for the company’s tax-free merger with CBS Radio and the reboot of the digital streaming platform that came in the Reverse Morris Trust-fueled deal, Radio.com.
Prior to joining Univision in January 2014, Tejeda enjoyed a career in marketing and advertising, serving as PR Manager for Pepsico from May 2011. She has also been Global Director of PR for Sovereign Brands’ Armand de Brignac champagne, and Manager of PR & Events for distilled spirits maker Diageo North America.
“I am thrilled to be part of the SoundExchange mission and to serve as a passionate advocate for our community of over 200,000 music creators,” Tejeda said. “SoundExchange is at the critical intersection of music, technology and data in today’s digital-first world and is uniquely positioned to help shape the future of music during this transformational time.”