The Hispanic television industry’s Upfront parade was once a “thing,” with lavash presentations and plenty of pomp in between five-star entertainment from the top Latin music acts of the day and open bars galore.
Then came the “total market” mantra, eliminating some unique Upfront events in Midtown Manhattan. This followed the demise of some networks, including Nuvo TV and MTV Tr3s, and COVID-19’s shift of in-person events to virtual affairs.
With early to mid-May still the Upfront window for the TV industry, an upstart Hispanic media company will offer two marketer and advertiser presentations. One is entirely focused on digital opportunities — setting this company apart from its peers.