LBI Media‘s Spanish-language broadcast TV network has inked new deals that will give it key access to Hispanic households in two big markets in the U.S. Southwest.
As of today, the Burbank, Calif.-based company’s Estrella TV network will be available in San Diego and Phoenix on Cox Communications.
Neither LBI nor Cox revealed terms of the deal.
“We are excited to further expand our partnership with Cox,” said Cathy Lewis Edgerton, SVP of Distribution and Affiliate Sales at LBI Media. “Estrella TV launching on Cox rounds out our distribution and coverage in these two key, Top 20 Hispanic Markets, significantly expanding our audience reach.”