Entercom Communications has partnered with a platform “that makes data accessible and meaningful,” therefore becoming a LiveRamp Destination.
As part of the partnership, Entercom’s broadcast radio and digital assets will be featured among hundreds of leading media and entertainment companies.
With the deal, announced Tuesday, advertisers and media buyers will now have the ability to find and activate their own audiences interacting with the company’s portfolio of audio assets.
In addition, advertisers will gain the opportunity to benefit from the Entercom’s first party data and attribution solutions through its audience and attribution platforms.
“As the No. 1 reach medium in America, radio and digital audio should be vital parts of every brand’s media strategy,” said Dan McKinney, VP of Data and Analytics at Entercom. “Audience based media buyers nationwide who turn to LiveRamp to find and activate their audiences across digital and television publishers will now be able to do so across all audio platforms – from streaming, to podcasts, to over-the-air inventory – giving them over 90% reach in the top 50 markets.”
LiveRamp has more than 500 integrations with leading platforms in the industry, offering advertisers an omnichannel solution for activating their data.