Soft Ad Market, USTN Pinch Entercom


Nearly six months have elapsed since Entercom has closed on its Reverse Morris Trust-fueled merger with CBS Radio. For President/CEO David Field, the merger is squarely designed to give Entercom “meaningful revenue growth” and the ability to better compete against other media for ad dollars.

“We are making good process and are ahead of schedule in nearly every aspect of our plans,” Field said as he opened his company’s Q1 financial results.

But, he warned, those results paint a picture that doesn’t necessarily illustrate where it seeks to be, and what its goals are. Blame a soft ad market, and Entercom’s relationship with a broadcast traffic services company that is in the midst of major repairs.

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