"Eva Luna" premiere draws 5.2 million viewers for Univision


Monday night’s highly anticipated premiere of Univision Studios’ first dramatic program “Eva Luna” delivered impressive audience figures for the network, reaching 5.2 million Total Viewers 2+ who tuned in to all or part of the novela’s premiere episode on one of television’s highly competitive nights. “Eva Luna,” produced by Venevision International in association with Univision Studios attracted an average of 3.3 million Total Viewers 2+, 1.8 million Adults 18-49, 1.1 million Adults 18-34 and 1.3 million Persons 12-34, regardless of language. In fact, thanks to its powerhouse primetime block, Univision was the #4 broadcast network on Monday night among Adults 18-34 and Persons 12-34, beating NBC and CW among all viewers.
“We are extremely proud of ‘Eva Luna’s’ debut performance and the outstanding product our Univision Studios team, in association with our partners at Venevision International, has put together for our audience,” said Luis Fernández, president of Entertainment for Univision Network and Univision Studios. “This is yet another example of our commitment to offer the best content in television today and our network’s ability to deliver on its promise. Every product we offer continues building on our momentum as we further our success as one of the largest media companies in the industry today, regardless of language.”
Additional Network Highlights
·        The one-hour premiere of “Eva Luna” made Univision the #5 broadcast network in the 8pm hour among Total Viewers 2+, Adults 18-34, Adults 18-49, Men 18-49, Women 18-49 and Persons 12-34, beating CW.
·         Univision was the #4 broadcast network in Monday primetime (8:00pm-11:00pm) among Adults 18-34 and Persons 12-34, beating NBC and CW; and the #5 broadcast network among Total Viewers 2+, Adults 18-49, Men 18-49 and Women 18-49.
·         Additionally, Univision delivered more Adult 18-49, Adult 18-34 and Persons 12-34 viewers on Monday night than CW’s entire primetime line-up which consisted of original airings of “90210” and “Gossip Girl.”
Source: The Nielsen Company, NPM Fast National Ratings for Monday, 11/01/2010 8:00pm-11:00pm.  Univision’s “Eva Luna” premiere based on 8pm-9pm.  English-language broadcast networks based on NPM Fast Affiliate Ratings 8:00pm-11:00pm.  Reach based Fast Cume, Persons 2+, 6+ minute qualified audience. Live+SD
“Eva Luna” airs Monday-Friday at 8pm ET/PT (7pm Central) on the Univision Network and is available with closed-captions in English on CC3. Full episodes are also available online at www.NovelasySeries.com the day after they air, and fans can go to the site online or on their mobile phones for Eva Luna character and episode info, photos, news and interviews with the stars.

(Source: Univision)