ExpressPlay Integrates with Hisense Smart TVs

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VIDAA and Intertrust ExpressPlay have confirmed the availability of VIDAA SMART OS-powered Hisense smart TVs preloaded with Intertrust’s ExpressPlay XCATM content security for broadcast TV protection.


This, the companies says, brings secure direct-to-TV broadcasting using a cloud-based content protection product that meets the requirements of premium content owners without requiring additional consumer devices such as set-top boxes (STB) or conditional access modules (CAM).

Based on the open-standard Marlin DRM technology, ExpressPlay XCA is a cloud-based broadcast security product that pre-integrates the XCA client into Hisense smart TVs that support the security requirements for all types of broadcast TV delivery.

Importantly, it meets the Enhanced Content Protection requirements from MovieLabs including Trusted Execution Environment (TEE) and Secure Video Path (SVP).

And, the companies say, it enables satellite, cable, and IPTV operators to adopt a converged security strategy to deliver premium/UHD content directly to smart TVs without the need for additional consumer premise equipment.

VIDAA SMART OS is a Linux-based operating system that provides consumers with a full suite of smart TV features as well as linear and streaming content options with more than 200 fully integrated apps.

By transitioning content protection functionality from external devices to smart TVs, ExpressPlay XCA plugs the HDMI security vulnerability exploited by so-called HDMI strippers. These devices, which illegally circumvent the content protection between a receiver and TV set, are now useless since the content remains encrypted until it reaches the SoC built into the smart TV where it is safely decrypted in a controlled environment. This protects revenue for both rights holders and video service providers.

ExpressPlay XCA is a key component of the ExpressPlay Media Security Suite, which also includes a cloud-based and studio-trusted multi-DRM service, comprehensive anti-piracy services, and an offline multi-DRM platform.

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