RBR+TVBR OBSERVATION BY ADAM R JACOBSON
Over the weekend, my wife and I stumbled upon a cute little café. We perused the menu, and it sure looked tempting. One couple sat at a patio table; the remainder of the restaurant was empty despite it being prime time for a brunch crowd. The restaurant was on a well trafficked road with plenty of pedestrians, even in the summertime heat.
Out of curiosity, I asked the hostess how long the restaurant had been open — a couple of weeks? Perhaps a month? “Oh, we opened, um, maybe a year ago?” she replied. We tried not to be too surprised with the response as I immediately asked, “Really? How have you been telling people about the restaurant?” Her response: Facebook and Instagram.
I tried not to shake my head. You have to tell people you exist if you expect to get people to discover you, try you, and get them hooked so they come back time and again, I thought to myself.
A lightbulb then went off inside my head. Who knew that this would be great advice for U.S. radio stations?
