For years, broadcast media leaders have been taking swipes at digital media’s encroachment and poaching of local advertiser after local advertiser.
Even with negative press and continued questions regarding metrics, Facebook is the platform consumers and marketers simply can’t ignore.
That’s why a new report from Pivotal Research Group Senior Research Analyst of Internet and Media Michael Levine is so noteworthy. It’s not the Q4 2020 results Facebook shared that’s worth a gander.
Rather, it’s what Facebook’s first-half revenue projections for 2021 are that’s truly eye-opening.